1945 – 1966 Recovery from War and Japan’s Economic Miracle

By 1949, shochu was the top-selling alcoholic beverage, accounting for 28% of all sales of alcohol. Takara Shuzo was enjoying brisk growth in sales volumes. During the 1950s Takara Shochu became one of Japan’s best-selling brands, bringing the company great prosperity. Kurakichi was dubbed the “father of the recovery.”