Baseball season is back! We’re thrilled to continue our partnership with two of Major League Baseball’s most iconic teams: the San Francisco Giants and the New York Mets. This year marks our second season with the Giants and our third with the Mets — and we’re ready to make this season even more memorable.
What makes these partnerships so meaningful goes beyond the ballpark itself. Baseball has a way of drawing people together — whether at Oracle Park or Citi Field, it’s the hush that falls over the stands before a crucial pitch, the eruption of cheers after a walk off home run, or the familiar swell of voices joining in during the seventh inning stretch. Even strangers end up swapping stories of the players who shaped their childhoods or the unforgettable moments every fan still talks about years later. These are the kinds of memories that travel with fans long after they leave the stadium.
Sake carries the same spirit of connection — one that’s present from the very beginning, whether in the shared work of harvesting rice, the collective efforts within a brewery to bring a batch of sake to life, or the anticipation people feel when they spot the sugidama that signals the new sake is ready. Beyond that, sake has long been an integral part of rituals that commemorate holidays and milestones, and outside these ceremonial settings, it’s also present in the everyday moments when people come together — over shared meals, laughter, and the easy conversations that stretch late into the night and linger long after the last sip. Even the small gesture of making sure one another’s cups are never empty reflects a culture of togetherness.
Both baseball and sake create spaces where people slow down, look around, and feel connected — to each other, to tradition, and to the experience they’re sharing.
This season, fans can enjoy MIO Sparkling Sake and Takara Chu-Hi at selected outlets in both stadiums. With its lightly sweet, bubbly character, MIO Sparkling Sake is perfect for toasting every big play, while Takara Chu-Hi brings a burst of fun and refreshing fruit flavors to keep the celebration going.
At Oracle Park, fans can look forward to sampling events, such as Japanese Heritage Night in May, and Citi Field will host product showcases with special giveaways, including drink vouchers. Attendees at the samplings and showcases can also pick up a collectible Japanese hand fan (uchiwa) — a “fan for fans” — adding a festive touch to the ballpark experience.
We’re looking forward to the season ahead and invite you to join the fun. Follow us on social media to catch updates, and if you’re at a Mets or Giants game this year, keep an eye out for ways to experience our products and enjoy the season with us.
Here’s to a season full of unforgettable moments — on the field and off. Let’s raise a glass and play ball!