SOLD OUT revised on 1/19/2022
Every year, we release a special label for our SCB Classic Junmai to celebrate the New Year. The Eto Label depicts the year's "eto" (Japanese for zodiac sign) which assigns attributes & predictions for the year as well as for people whose birth years align with the current eto.
2023 is the Year of the Rabbit, which signifies hope, peace, and prosperity for the year
Rabbits also hold a special place in Chinese & Japanese culture as a symbol of luck, and people born in the Year of the Rabbit are known for being gentle, patient, quick, skillful, and leaping into action the moment an opportunity for improvement arises. Though rabbits can sometimes hide their true thoughts, their kind and sincere natures make them popular companions.
Chinese New Year is approaching, and it's the perfect occasion to kick off with our Sho Chiku Bai Classic Junmai Eto Label
Get 20% OFF* the Limited Edition Eto Label through January 31st when you purchase from our Online Store!
* While Supplies Last. Offer cannot be combined with any other discounts.