News

In 1984, Takara Sake USA released the first Nigori sake made in America, “Sho Chiku Bai Nigori Silky Mild”. Since then, we have continued to innovate, and our varieties of Nigori-style sake remain perennial favorites everywhere. Starting today until May 22nd, you’ll get 15% OFF* all of our Nigori sake

With spring rolling through, we’ve got a new flavor of HANA Flavored Sake that you’ll enjoy all season long. We are thrilled to announce our new HANA Yuzu Flavored Sake! Our HANA Yuzu is a fascinating delight, bringing unique tasting and aromatic experience of a fruit with many uses. Its

Celebrate the onset of Spring with some of our favorite sake! From now until Monday, April 3rd, you can GET 20% OFF our Miosa Set featuring our Shirakabegura MIO Sparkling Sake and YUKI Nigori Lychee Flavored Sake! MIO is a festive, sparkling sake with a gentle effervescence that creates a

Spring is fast approaching! The snow is melting, flowers are blooming, and it’s the perfect time to trade that cozy blanket for a picnic with your friends in the fresh air. And we’ve got a great deal in store for you to celebrate this new season with your favorite sake.

Everyone’s favorite day of love is right around the corner and you might be looking for something to celebrate with your significant other This Valentine’s Day, we have a (literally) sweet offer you don’t want to miss out on! GET 15% OFF* until Tuesday, February 14th when you purchase at

SOLD OUT revised on 1/19/2022 Every year, we release a special label for our SCB Classic Junmai to celebrate the New Year. The Eto Label depicts the year’s “eto” (Japanese for zodiac sign) which assigns attributes & predictions for the year as well as for people whose birth years align

Revised: 12/28/2022 We are thrilled to announce that our Tasting Room will re-open on December 10th! The tasting room will be open for Tasting Sessions and for our customers to come in and purchase products from our Tasting Room. The Tasting Room Will Be Open on the Following Fridays (1:00

As 2022 comes to an end, we’re squeezing in one last sale before the year closes. This month, we’re offering 20% OFF STOREWIDE* when you purchase from our Online Store. Whether you’re looking for a gift or need something to start off the new year just right, we have the

This fall, we’re introducing two new sets for our Virtual Sake Tastings. Led by our specialist, you can explore distinct sake styles and discover why sake is uniquely suited for pairing with your next meal. Click here to learn more. Sho Chiku Bai’s Virtual Sake Tastings are designed to appeal

Revised 11/1/2022 Online Order Pickup Now Available! We are happy to announce to you today that our pickup option is now back and available from our online store.Although we are closed for in-store shopping and tasting, you can order our sake online and pick it up at our Berkeley location

In honor of Bay Area Manufacturing Week, we are offering participants 10% OFF a Virtual Sake Tasting Set during Manufacturing Week 2022. Sign up for one of two tastings with our promo code BMW22: Wednesday, October 12th 4-5pm Thursday, October 13th 4-5pm To participate in this event, you must pay

In celebration of the annual Sake Day (10/1), we would like to extend a limited time offer for our new Premium Sake Special! Our Aged Sake set is available from our Online Store, featuring the Hizo Koshu 15 Years Special Aged Sake, and the Kentucky Bourbon Barrel-Aged Junmai Sake. Get