In 1905, Yomo GMK, the general partnership that preceded Takara Shozo Co., Ltd. was established under the leadership of Usaburo Yomo, who made mirin the company’s leading product and extended its sales network from the local Kansai (Osaka, Kyoto, Kobe. etc.,) region to the Kanto region, which is centered on Tokyo. Yomo GMK’s success at this time resulted in Usaburo being feted as the “King of Kansai Mirin.” In 1916 Yomo began sales of its own brand of Takara Shochu.