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In the 1950s many Japanese corporations entered major US cities in large numbers. Demand for Japanese food in the US emerged wherever Japanese expatriates settled in the US for work. In 1951, almost 30 years before establishing Takara Sake USA Inc., Takara Shuzo commenced the export of “Sho Chiku Bai” brands, starting with California.

In the 60s, the first “Benihana” – Teppanyaki restaurant opened its door in New York catering Americans. In the 70s, sushi specialty restaurants debuted in L.A. and New York, bringing the advent of the sushi boom.

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