Privacy Policy knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting, you are accepting the practices described in this Privacy Notice.

If you have questions regarding our privacy policy, you should contact the Customer Service department by email at or by mail to 
708 Addison St.
Berkeley, CA 94710

Information Collection and Use
TAKARA SAKE USA INC. is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. TAKARA SAKE USA INC. collects information from our users at several different points on our website.

You may, from time to time, receive information from us about new features, new services and special offers we think you'll find valuable.

Bottle Limits and Availability
In some instances, state laws regulate product availability and/or wine purchase limitations. Working within state and local laws may prevent our ability to fulfill your order requests.

A cookie is an alphanumeric piece of data stored on the end-user's hard drive containing information that relates directly to the end-user's visit to our web site. We use a cookie to store a unique session identifier, and this allows us to maintain your shopping cart and information from one page request to the next. Cookies also enable us to track and target the interests of our users to enhance the experience on our site and show you the products that your order history indicates you prefer.

No registration is required in order to use this website, though a user must create an account prior to any purchase. During account creation a user is required to provide specific information, and a password of their choosing. This information is used to contact the user about the services on our site for which they have expressed interest.

TAKARA SAKE USA INC. order forms request information from users such as: Contact information (like name and shipping address) and financial information (credit card number, expiration date, billing address, and billing phone number). This information is used for billing purposes to verify the customer is of legal age, and to fill customers' orders. If we have trouble processing an order, this contact information is used to get in touch with the user. This information is encrypted for our customers' protection, and is not sold or shared with anyone else under any circumstances.

Gift Recipients
We collect contact information for gift recipients in order to ensure correct gift delivery. We do not sell or rent any contact information for gift recipients, but may, from time to time, send offers about new features, new services and special offers we think the recipient will find valuable. We always allow gift recipients to opt out of receiving future mailings.

TAKARA SAKE USA INC. will share aggregated demographic information with its partners and advertisers. This is not linked to any personal information that can identify any individual person. We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

When our order form asks users to enter sensitive information (such as credit card number and/or social security number) that information is encrypted and is protected with encryption software - SSL (Secure Socket Layers), provided by PayPal. While on a secure page such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open, when you are just 'surfing'.

While we use SSL encryption to protect sensitive information online, we also have implemented internal policies to protect user-information offline.

If you have any questions about the security at our website, you can send an email to:

Correcting/Updating Personal Information
If your personally identifiable information changes (such as your shipping or billing address, your preferred credit card, etc.), you can add new information or delete any addresses or credit cards from your account at the Your Account page of our site. Of course, if you would like to speak to one of our customer service representatives, they are happy to help you. Please call us at 510-540-8250.

Users who no longer wish to receive our electronic newsletter or promotional materials from our partners may opt-out of receiving these communications by changing their settings in the "Your Account" section. Users who no longer wish to receive announcements via postal mail can mail a letter to us at Customer Service, TAKARA SAKE USA INC., 708 Addison St., Berkeley, CA 94710; call 510-540-8250; or email us at and let us know that you would like to be removed from the mailing list.

Fair Credit Billing Act
We guarantee that every online transaction you make will be conducted within industry standards. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at our online store. Under the Fair Credit Billing Act, your bank cannot hold you liable for more than $50.00 of fraudulent charges. If your bank does hold you liable for any of this $50.00, we will cover the entire liability for you, up to the full $50.00. We will only cover this liability if the unauthorized use of your credit card resulted through no fault of your own from purchases made while using the secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

Copyright ©2002-2006, TAKARA SAKE USA INC. All rights reserved. 

Sho Chiku Bai logo and design are U.S. registered trademark of TAKARA SAKE USA INC. Except as permitted by applicable law, unauthorized use of this site's contents, materials or TAKARA SAKE USA INC. trademarks is strictly prohibited.
Using material from or from any other World Wide Web site operated by TAKARA SAKE USA INC. is prohibited without the prior written consent of TAKARA SAKE USA INC.