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1995 – Wild Salmon Forever Campaign

A print advertisement featuring a bottle of Takara Sierra Cold Sake. It features a blue bottle and illustrations of wildlife around a river. The text on the image reads, 'not everything that benefits from sierra water roars, hows, hoots, squeaks, splashes or flaps its wings.'

Takara Shuzo, Takara Sake USA Inc. and the Sierra Club started the Wild Salmon Forever Campaign in 1995. Sierra Cold Sake was added to the product line.

1997 – New Construction

The construction of a Japanese style interior inside of the Takara Sake Tasting Room and Museum

Takara Sake USA continued to invest in its factory and equipment. In 1997, its production capacity expanded to 4,200KL with new construction. At this time, the Tasting Room was remodeled and the Sake Museum was created.

2009 Renovations and Expansion of Facilities

Large industrial holding tanks outside.

Owing to strong and steady sales, production facilites were improved in order to allow more effective handling of supplies, during the period from 2009 to 2011. Renovations enabling Takara Sake USA to enhance the quality of sake and run small-lot production were carried out. Annual productive capacity was 6,000KL in 2009 and it reached 7,500KL […]

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